klaas.

Kind leadership.

You don't have to be an a$$ to kick a$$.

Read

Lessons in leadership and life.

Use

Tools for work and life.

Talk

Straight advice from someone who's been in the seat.

From the writing

Why kindness is a business skill, not a library poster

Managers lose weeks a year cleaning up after unkind behavior. Kindness can feel touchy-feely, and that's OK, but it's also tied to real outcomes and takes real discipline.

Read the essay
Tools I've built

Brag Book

Because your wins deserve a home.

Capture the moments you're proud of as they happen. One habit, two places it matters: Pro keeps your work wins ready for reviews and promotions, and Home keeps the everyday ones worth remembering.

Try Brag Book

Gram-splaining

Because clear beats clever.

Paste in your sales or marketing copy and get a clarity score, plus the specific lines dragging it down.

Try Gram-splaining

Why Klaas

I've spent 20 years selling and leading, and I still do. What derails good people and good teams usually isn't the strategy or the market. It's the leadership.

Klaas is my case for a better way: leadership that's human, kind and still makes an impact. I don't believe there's a work version of us and a home version. The same things that help people do their best work help them live well: kindness, honesty, showing up, and bringing your whole self. That's what I write about, what I build tools for, and what I help people and teams do.

—sam

Work with me

I help organizations in growth mode, and the people in them, do their best work, drawing on what I do every day. With kindness at the root of all of it.

Go-to-market

Building the motion: who you sell to, what you say, how the team executes.

Sellers

Developing reps into professionals who win without burning out or selling out.

Leaders

Helping managers lead up and down with clarity and care.

Teams

Building cultures where people bring their whole selves to work.

Let's talk