You don't have to be an a$$ to kick a$$.
Lessons from the Edmund Fitzgerald on building sustainable workplace cultures
The Edmund Fitzgerald didn’t sink because of one bad decision. It was a series of small risks that finally lined up on the wrong night. A lot of teams are sailing the same way, with workloads and cultures that look fine on paper but have no room for a storm.
Read the essayBecause your wins deserve a home.
Capture the moments you're proud of as they happen. One habit, two places it matters: Pro keeps your work wins ready for reviews and promotions, and Home keeps the everyday ones worth remembering.
Try Brag BookBecause clear beats clever.
Paste in your sales or marketing copy and get a clarity score, plus the specific lines dragging it down.
Try Gram-splainingI've spent 20 years selling and leading, and I still do. What derails good people and good teams usually isn't the strategy or the market. It's the leadership.
Klaas is my case for a better way: leadership that's human, kind and still makes an impact. I don't believe there's a work version of us and a home version. The same things that help people do their best work help them live well: kindness, honesty, showing up, and bringing your whole self. That's what I write about, what I build tools for, and what I help people and teams do.
—sam
I help organizations in growth mode, and the people in them, do their best work, drawing on what I do every day. With kindness at the root of all of it.
Building the motion: who you sell to, what you say, how the team executes.
Developing reps into professionals who win without burning out or selling out.
Helping managers lead up and down with clarity and care.
Building cultures where people bring their whole selves to work.